Media Glossary
Masthead: This is the name and logo of the magazine such as: NME.
The Lead: This is the beginning introduction in the magazine. To make the readers aware that it’s the first paragraph it’s mostly in bold letters.
Serif Font: These types of fonts have little curls on the ends, a bit like times new roman font.
Sans serif font: Fonts which do not have the curls on the ends such as Agency FB.
Drop capitals: This is one big capital letter and an article is always started off with one of these.
Cross Head: A small sub heading underneath a large bit of text, usually done to separate the large text.
White Space: White parts of a page other than text or images
Mode of address: This is the way the magazine talks to the audience
Sell lines: This is maybe a bit of text which has it’s hidden meaning of selling something.
Banners: Text that stands out because it is on a coloured background
House Style: A magazines unique design that distinguishes it from all the rest.
Borders: These are the gaps at the edge of the pages in the magazine
Gutters: The gaps between the column of text
Leading: The space between lines of text
Kerning: The space between letters
Strap Lines: This is a smaller headline printed above the big headline
By Lines: Name of the person who wrote the article or picture credits for example who took the pictures etc.
Anchorage: The way in which text pins down to give the hidden or overall meaning of a picture.
Masthead: This is the name and logo of the magazine such as: NME.
The Lead: This is the beginning introduction in the magazine. To make the readers aware that it’s the first paragraph it’s mostly in bold letters.
Serif Font: These types of fonts have little curls on the ends, a bit like times new roman font.
Sans serif font: Fonts which do not have the curls on the ends such as Agency FB.
Drop capitals: This is one big capital letter and an article is always started off with one of these.
Cross Head: A small sub heading underneath a large bit of text, usually done to separate the large text.
White Space: White parts of a page other than text or images
Mode of address: This is the way the magazine talks to the audience
Sell lines: This is maybe a bit of text which has it’s hidden meaning of selling something.
Banners: Text that stands out because it is on a coloured background
House Style: A magazines unique design that distinguishes it from all the rest.
Borders: These are the gaps at the edge of the pages in the magazine
Gutters: The gaps between the column of text
Leading: The space between lines of text
Kerning: The space between letters
Strap Lines: This is a smaller headline printed above the big headline
By Lines: Name of the person who wrote the article or picture credits for example who took the pictures etc.
Anchorage: The way in which text pins down to give the hidden or overall meaning of a picture.
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