Bauer Research!

Bauer
The Bauer Publishing Group was founded in Hamburg in 1875 by Johann Bauer. The Bauer publishing group has drastically grown, at first they began their business as a printing group and now successfully into a worldwide publishing empire which compromises of 282 magazines in 15 countries with 6,600 employees worldwide and an annual turnover of 1.79 billion euro.

The music magazines that Bauer own are: NME, Empire, Kerrang, Q and MOJO. A sub genre is a genre within a genre. The main sub genres that Bauer deal with are:


Since the launch in 1986, Q has been the UK’s best selling music monthly magazine. With its access it has delivered the world’s biggest music stars every month. Seeing life through the lens of music draws references from the world of sport, comedy, film and even politics. With the magazine at its beating heart, the world of Q encompasses an amazing new radio station Q Radio, QTV, Qthemusic.com and its legendary lunch-time knees up, the Q Awards. The ABC figures for July to December 2008 were 103,017.

Empire is the UK’s premier movie destination, providing a clear insight into cinema, both blockbusting and classic. Online and in-print, Empire’s unparalleled access has led to world-beating exclusives such as the first look at Heath Ledger’s Joker, to extraordinary access to Steven Spielberg and George Lucas’s backyards in the run up to Indiana Jones and the Kingdom of the Crystal Skull. Empire’s commercial and critical success was recognized by wins at 2007’s BSME Awards for both the magazine and online editor. The audience profile for this particular music magazine is 76% of males who read it and take interest in it. Also the ABC figures for July to December 2008 are 189, 169.

MOJO music magazine takes it’s readers to the heart and soul of their music with unique depth, insight and passion. The Beatles to Battles, the Ramones to Radiohead. Classic sitting comfortably with cutting edge and quality being the one constant. The audience for MOJO is predominantly males at 72%, which means that women don’t find anything interesting about it. The target readership for MOJO music magazine is males between the ages of 25-45, the music genre that they’re categorized in is for the ‘discerning music fan’. It comes out monthly the circulation is 121, 746 and the readership is an enormous 271,000.

Moving onto NME whose publisher is IPC their target readership is 65% male between the ages of 15-24. The musical genre is Indie and it comes out on a weekly basis. However the circulation figure is lower than what it is for MOJO at 74,206 but the readership has more of an increase than MOJO at 395,000.

Kerrang’s target audience is over half being male at 60% and the ages range between 15-24. Heavy metal is the appropriate music genre and the circulation covers 80,186 and the readership is 432,000.


IPC Media is a leading UK consumer magazine publisher. In the UK almost 26 million UK adults read magazines that are published by this publishing company. Their digital properties include NME.com which is the third largest commercial music website in the UK. The IPC’s brands are very simple at the heart of the UK’s cultural life. IPC media publishes a huge range of magazines and websites across many different sectors.

IPC is owned by Time Inc, which is the publishing division of Time Warner Inc. IPC’s business is split into five distinct publishing divisions, these are: IPC Connect, IPC Inspire, IPC Ignite, IPC Southbank and IPC TX. Next to these is Marketforce, the UK's leading magazine distribution business. IPC employs over 2,200 people, and it's their creativity, innovation, talent and commitment that drives our market-leading position in UK consumer publishing.