Semiotic Analysis: 50 cent Window Shopper

The music video that i am analysing is by 50cent and the title of the song is called Window Shopper. The first image or part of first part of the music video that the audience can see is a medium shot took in a sports shops.You can tell from the song title that it's based around window shopping that's the reason this kind of a shot is taken, so the audience automatically know that the title of the song will be from the beginning to the end of the video. When your recording whether it's a music video or a short film you have to make the verisimilitude fit correctly into the diegetic world so the audience know that time and effort have really have been put into this piece of work. As soon as the music starts the location totally changes and goes onto the exterior of the shop. A high angle establishing shot appears this could be representing power and wealth and maybe the connotation could be that you dont't have to be a window shopper you can have everything if you have high amounts of money. A medium shot at the same level of a very flashy car appears on one of the roads this illustrates the meaning of money and a high status. An establishing shot of a beach along with beautiful weather again tells the audience that money is everything and you can have everything when you have got it. Most of the video is shot and taken place inside again to promote the title of the song. The artist who has actually sang all the lyrics to this song is involved in the music video. The costume that the cast members have on is of a very high expensive standard. I can tell this through the randum prices that appear on the shelves and also the type of people that are in the shop at the time of the video. The stereotypical view is that you very rarely see low class people who are from a run down area to be shopping in a high class shop. Images of the different items that a normal shop sells are pictured in the video whilst they're placed on the shelves around the shop. Basically the whole purpose and information that this video is giving out to the audience is all entitled to money. In other word money is everything. you can get cars, expensive holidays,top of the range clothing etc. The main target audience in my opinion are men. In the middle of the video there are a number of people from the paparazzi, this connotates that if your famous and well know and have the money then everyone will want to know you.

That was just a quick sort analysis of the piece of music that i am going to be using for my video and the purpose of my video will be different.